Discover the story behind our passion

Smoke-barbeque was initially developed in Tennessee, South America. The co-owners decided to bring some of the smoked ribs to their home in the Philippines after they experienced their distinct flavor. 

The Scorched Smokehouse was reopened on March 8, 2019, and it was registered as Charque Food Hub.  The restaurant chain's original location was established at the Fusebox Lifestyle Center, which is close to the University of Santo Tomas at Laong Laan St. and Asturias St. in Sampaloc, Manila.  The restaurant is a tiny "hole in the wall" that can only accommodate 20 people.  Through word-of-mouth and catering primarily to UST students and physicians, scorched has established a reputation and begun to attract business.

In light of the brand's potential future value and the belief that the introduction of smoked meats to the Philippines would provide a first-to-market advantage, the partners welcomed new members who met the same qualifications. As a result, on January 28, 2021, Scorched Smokehouse, Inc. was officially registered with the Securities and Exchange Commission.